Everything is changing

The Microsoft of today is a whole different proposition to the Microsoft of 1975 and the IT landscape has transformed beyond recognition since the first wave of desktop and server technology. 

One of the things that has remained the same is that effectively communicating change is central to success. A mis-step can have a material impact on partner uptake which in turn affects consumption and revenue. Our ability to quickly and effectively establish what will excite the channel, and appropriately tailor Microsoft’s propositions, is the reason why we’ve been engaged over the past 14 years to help Microsoft successfully bring new, and nuanced, messages to market.

From compete to ‘can’t live without’