The relationship with Microsoft and Citrix has evolved rapidly over the past few years with Microsoft Azure proving to be the perfect platform for Citrix. As a result, the Azure GTM Team needed to activate the channel to drive this message forward.
• Identification and recruitment of appropriate partners
• 100% recruitment target met
• Messaging framework
• Assets include: eBook, webinar deck & slide notes, emails, infographic, sales card, landing page copy & design
• Value proposition workshops
• Campaign planning services
• Asset customisation
To convince 10 selected Citrix and Microsoft partners of the value of targeting existing Citrix customers with a hybrid Azure IaaS solution.
We created the ‘Citrix on Azure’ programme – delivering a highly personalised service based around a suite of assets that can be used at scale. This was achieved by marrying our Value Proposition Workshops with a library of customisable content.
Becky Leggett – Partner Market Advisor, Infrastructure
100% partner recruitment target met
Economies of scale for Microsoft team as one Bill of Materials fulfilled 10 campaigns
Extraordinary value for partners
A model for engagement across other Microsoft workloads