As vendor choice and solution portfolios increase, identifying and motivating businesses to invest in growing with Microsoft can be challenging. With limited in-house capacity, Microsoft teams often approach ResourceiT to help them get new partners out of the blocks, or onboard new capabilities in existing partners, as a fast-start project.
• Data acquisition
• Proposition/messaging development
• Appointment setting
• Social media support – from kick through to prospect nurturing
To identify, qualify and on-board five partners to commit to joint Azure business plans.
ResourceiT supported Microsoft in identifying the optimal partner profile before approaching, then on-boarding, partners to the point of launching a go-to-market campaign.
Kevin Lief - Partner Business Development, ISV
50 prospective partners in pipeline
10 partners committed to FY16 business plans - double the target!
Projected $2.5M partner influenced revenue