As vendor choice and solution portfolios increase, identifying and motivating businesses to invest in growing with Microsoft can be challenging. With limited in-house capacity, Microsoft teams often approach ResourceiT to help them get new partners out of the blocks, or onboard new capabilities in existing partners, as a fast-start project.



• Data acquisition

• Proposition/messaging development

• Profiling

• Appointment setting

• Social media support – from kick through to prospect nurturing

The brief:

To identify, qualify and on-board five partners to commit to joint Azure business plans.

The approach:

ResourceiT supported Microsoft in identifying the optimal partner profile before approaching, then on-boarding, partners to the point of launching a go-to-market campaign.

Microsoft Investor: 

Kevin Lief - Partner Business Development, ISV


  • 50 prospective partners in pipeline

  • 10 partners committed to FY16 business plans - double the target!

  • Projected $2.5M partner influenced revenue

The ResourceiT team has great attention to detail, a clear logical approach and are always thinking ‘in the partners’ shoes’, as a result of their fantastic channel experience and execution. The conversions rate was much higher than expected and we are delighted with the results. We have over $2.5m pipeline from 10 newly recruited partners.
— Kevin Lief, Partner Business Development (ISVs), Microsoft