• New messaging for each of the SAM+ engagements (Cloud Readiness, SQL Workloads, SQL + Virtual Infrastructure Modernisation and Cybersecurity
• Content to educate the 5 key SAM partners on how to use the approach to generate new opportunities
• Case study videos to generate awareness and reinforce the messaging
• Thought leadership blogs
• Development of the new SAM website – go live scheduled for June 2018.
To help the UK SAM team launch a new suite of services (SAM+) designed to change the Software Asset Management conversation from one of compliancy to one of strategic business value.
We created a new communications approach that explained the value of SAM+ engagements in enabling digital transformation. Because this shift represented a significant mindset change, we created a communication plan for 3 distinct audiences:
- Microsoft team members
- Channel partners
- 40,000+ customers reached
- 5 strategic SAM partners trained
Mark Bradford - Director of SAM UK
Madiha Khan - SAM Channel Development Manager