The brief:
To help the UK SAM team launch a new suite of services (SAM+) designed to change the Software Asset Management conversation from one of compliancy to one of strategic business value.
The approach:
We created a new communications approach that explained the value of SAM+ engagements in enabling digital transformation. Because this shift represented a significant mindset change, we created a communication plan for 3 distinct audiences:
- Microsoft team members
- Channel partners
- Customers
Results:
- 40,000+ customers reached
- 5 strategic SAM partners trained
Microsoft Investors:
Mark Bradford - Director of SAM UK
Madiha Khan - SAM Channel Development Manager